Encouraging Healthy Lifestyles Through Social Media
Live Well Alabama is a Supplemental Nutrition Assistance Program – Education initiative developed by the Alabama Cooperative Extension System at Auburn University. The new initiative was launched in early 2017 to better reach residents across the state with research-based education. Live Well Alabama that focuses on nutrition and physical activity can now easily be found on Facebook, Twitter and Pinterest.
"Our goal is to raise awareness of healthy lifestyle choices through the more readily accessible avenue of social media," said Sondra Parmer, Alabama Extension specialist with the Nutrition Education Program. "Through the campaign, we hope individuals with limited budgets will make healthy food choices and choose physically active lifestyles."
The initiative features educational and research-based content developed by Alabama SNAP-Ed. Alabama residents will find budget-friendly recipes; how-to videos; tips for nutrition, fitness and food safety; and other content as the initiative continues to grow. Innovative childhood-obesity-prevention measures, social-marketing campaigns and community-health strategies will also be featured across social-media platforms.
NEP, synonymous with SNAP-Ed, is commonly known as food assistance (formerly food stamps). Considerable efforts have been made to target SNAP-Ed to food-assistance participants and other individuals with limited resources in all Alabama counties.
To magnify SNAP-Ed’s impact, social-media efforts will encourage four specific outcomes: making better food choices, engaging in physical activity, preparing food safely and planning meals ahead.
"It is now with the introduction of Live Well Alabama across social media that the information provided by NEP will be more accessible for those across Alabama," said Barb Struempler, Alabama Extension nutrition specialist and program leader.