July 2013
In the News

Alabama Cattleman Wins Grand Prize in SWEET STEAKS Promotion

Joe Womble, left, oversees Baxter Black grilling the steaks on his new Weber grill, compliments of SWEETLIX.  

This winter, SWEETLIX sponsored the Baxter Black SWEET STEAKS promotion where livestock producers from across the United States entered for the chance to win a new Weber grill and have Baxter Black, cowboy poet, grill beef steaks at their home. When all was said and done, Joe Womble of Wetumpka was chosen winner of the grand prize.

As promised, Baxter Black traveled to Alabama to grill steaks with Joe Womble’s family and friends. However, before doing so, Baxter kindly agreed to speak to the Board of Directors of the Elmore County Cattlemen’s Association and, of course, stopped by the Elmore County Co-op where Joe is a customer. That evening, Baxter and his lovely wife Cindy traveled to the Wombles’ home to help break in Joe’s new grill. Baxter, being Baxter, entertained the crowd with his unique wit and charm. A great time was had by all!

From left: Dan Dhuyvetter, SWEETLIX Marketing; Chet Matthews, President of the Elmore County Cattlemen’s Association; Joe Womble, winner of Sweet Steaks; Baxter Black; and David Allen, SWEETLIX Account Manager.   Baxter Black visits Elmore County  Co-op. From left are David Allen, SWEETLIX Account Manager; Ashley Tolar, Baxter Black and Dustin Harris, Co-op manager.

Jackie Nix is a nutritionist for Sweetlix.